Xiaohongshu Advertising Platform
Connect your brand with real consumer needs in a community of 300M+ active users
Core Values of Xiaohongshu Advertising
Leveraging the platform's "content + community + e-commerce" ecosystem to build a complete marketing funnel from discovery to conversion
High-Value User Base
300M+ monthly active users, 70% are post-90s, 80% from first-tier cities, with strong purchasing power and decision-making ability across beauty, fashion, home and more.
Purchase Decision Scenarios
Over 60% of users actively search for "reviews", "guides" and "recommendations". Ads naturally integrate into decision-making processes, delivering higher engagement than traditional feeds.
Brand & Performance Ecosystem
From brand exposure (content notes) to precise targeting (feed ads) to instant conversion (e-commerce integration), the entire funnel is trackable and optimizable.
Xiaohongshu Ad Formats
Diversified advertising formats to meet different marketing objectives
Feed Ads
Naturally integrated into users' browsing feeds, presented as native notes with both image and video formats. Precisely target audiences to boost brand exposure and engagement.
Use cases: Brand awareness, campaign traffic
Search Ads
Display at the top of search results when users look for keywords. Capture high-intent users at the decision-making stage to improve conversion efficiency.
Use cases: Precise lead generation, competitor interception
KOL Collaborations
Authentic content creation through platform-verified influencers. Leverage their influence and creative capabilities to build brand trust through genuine recommendations.
Use cases: Reputation building, product reviewsXiaohongshu Marketing Data
Proven marketing value with measurable returns on every investment
Industry-Specific Solutions
Tailored Xiaohongshu marketing strategies for different industries
Beauty & Personal Care Solutions
Combine ingredient analysis and makeup tutorial content with targeted feed ads. Utilize search ads to capture competitor traffic and increase product trials and repurchases.
Case Study: Beauty Brand
30-day KOL collaboration + feed advertising campaign achieved 12 million content impressions, 230% increase in product searches, and 45% higher e-commerce conversion rate.
Start Your Xiaohongshu Marketing Journey
Xingmei Interactive provides end-to-end services from strategy to optimization, helping 50+ brands achieve growth on Xiaohongshu.
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