Xiaohongshu Advertising Platform
Connect your brand with real consumer needs in a community of 300M+ active users
Core Values of Xiaohongshu Advertising
Leveraging the platform's "content + community + e-commerce" ecosystem to build a complete marketing funnel from discovery to conversion
High-Value User Base
300M+ monthly active users, 70% are post-90s, 80% from first-tier cities, with strong purchasing power and decision-making ability across beauty, fashion, home and more.
Purchase Decision Scenarios
Over 60% of users actively search for "reviews", "guides" and "recommendations". Ads naturally integrate into decision-making processes, delivering higher engagement than traditional feeds.
Brand & Performance Ecosystem
From brand exposure (content notes) to precise targeting (feed ads) to instant conversion (e-commerce integration), the entire funnel is trackable and optimizable.
Xiaohongshu Ad Formats
Diversified advertising formats to meet different marketing objectives
Feed Ads
Naturally integrated into users' browsing feeds, presented as native notes with both image and video formats. Precisely target audiences to boost brand exposure and engagement.
Use cases: Brand awareness, campaign traffic
Search Ads
Display at the top of search results when users look for keywords. Capture high-intent users at the decision-making stage to improve conversion efficiency.
Use cases: Precise lead generation, competitor interception
KOL Collaborations
Authentic content creation through platform-verified influencers. Leverage their influence and creative capabilities to build brand trust through genuine recommendations.
Use cases: Reputation building, product reviewsXiaohongshu Marketing Data
Proven marketing value with measurable returns on every investment
Industry-Specific Solutions
Tailored Xiaohongshu marketing strategies for different industries
Beauty & Personal Care Solutions
Combine ingredient analysis and makeup tutorial content with targeted feed ads. Utilize search ads to capture competitor traffic and increase product trials and repurchases.
Case Study: Beauty Brand
30-day KOL collaboration + feed advertising campaign achieved 12 million content impressions, 230% increase in product searches, and 45% higher e-commerce conversion rate.
Fashion & Accessories Solutions
Leverage styling tutorials and scenario-based content with seasonal/style targeting. Use search ads to capture traffic for keywords like "matching tips" and "new arrivals".
Case Study: Fashion Brand
20 fashion influencer collaborations + search ads generated 8 million brand content impressions, 3 million monthly sales on Xiaohongshu store, with 65% new customers.
Food & Beverage Solutions
Create unboxing reviews and recipe content to build interest. Target "foodies" and "dining enthusiasts" with feed ads to expand product awareness.
Case Study: Beverage Brand
15-day content marketing + feed campaign generated over 500,000 engagements, 28% increase in offline sales, and 300% growth in Xiaohongshu search volume.
Home & Lifestyle Solutions
Utilize home transformation and scenario展示 content with search ads targeting keywords like "home decoration" and "household essentials" to reach renovation-stage users.
Case Study: Home Brand
2-month influencer collaboration program produced 120 high-quality notes, 400% increase in brand searches, and 52% higher conversion rate on online flagship store.
Maternity & Baby Solutions
Create parenting experience and product testing content targeted at specific stages (pregnancy, 0-3 years). Use search ads to cover "baby product recommendations" and related needs.
Case Study: Baby Product Brand
30 maternity influencer collaborations achieved 9 million content impressions, 35% product recommendation conversion rate, 22% higher repurchase rate, and 4.8/5 brand rating.
Education & Training Solutions
Showcase learning experiences and achievement demonstrations targeted at students and professionals. Use search ads for keywords like "certification" and "skill improvement".
Case Study: Education Institution
2-month marketing campaign combining influencer content + search ads increased course inquiries by 210%, enrollment conversion by 40%, and reduced customer acquisition cost by 18%.
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Xingmei Interactive provides end-to-end services from strategy to optimization, helping 50+ brands achieve growth on Xiaohongshu.
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